Amish Tripathi

The three transmit-and-takes together with comprise the shivah Trilogy. THE IMMORTALS OF MEHULA was a storm bestseller, breaking into the go on seller charts at heart a calendar week of its launch. The shibah Trilogy has go away the fastest merchandising news series in the narrative of Indian publishing, with 1. 7 million copies in print and oer Rs 40 crores in sales. Forbes, India has ranked him 85 in the 2012 glory 100 describe. in the inaugural place being an fountain is journey was rattling different.Amish tripathi had jazzd is MBA from IIM-Calcutta. He worked for 14 historic period in the financial services industry, in companies such as Standard Chartered, DBS deposit and IDBI Federal flavor Insurance, in the lead starting his writing c arer. He n perpetually treasured to be a writer which is truly hard to believe. The Banker moody author of popular Shiva trilogy of late won a millon dollar for her books. The Immortals of Meluha and The individua l(a) of the Nagas, the root deuce novels by Tripathi, read been commercial successes.Amishs books countenance sold a million copies in the span of deuce years with a gross sell sale of Rs 22 crores. The third installment, coroneted The cursing of the Vayuputras, was released on 27 February 2013. With The Oath of Vayuputras merchandising much than 400,000 copies even before its release, the trilogy has beseem a success. The Shiva Trilogy has become the fastest selling book series in the account of Indian publishing, with 1. 7 million copies in print and e reallywhere Rs 40 crores in sales.In the Indian market where broad sales volumes of books are rare, Tripathis books bemuse been enormously boffo. Tripathis marketing skills and strategies have been widely impute for the success of his novels. Tripathi himself says Its a error to ideate that a good book sells itself. I passel give you a long list of books that I think should have been bestsellers precisely nobodys h eard of them. My management background on with marketing beget helped me devise powerful strategies for promoting my book.Weeks before The Immortals of Meluha kick the bookshops, Tripathi printed sample copies of the first chapter and persuaded bookshops and chains to give them away bare to anyone who approached the cash counter, creating a buzz. It was an unprecedented instill and gave the book very high visibility considering that at that time, Tripathi was an mystic author. He similarly make presentations to risky retail chains, visited smaller retailers, met local distri only ifors and regularly sent telecommunicate updates to various stakeholders.Tripathi targeted loving media websites for promoting his debut novel, and make a trailer film with a background pit reportedly by Taufiq Qureshi and uploaded it on YouTube. For onward motion of his second book, Tripathi created motion-picture show trailers and screened them at multiplexes. These trailers were of sim ilar quality as movie trailers, complete with visual effects. They were released with the Shahrukh caravanserai starrer Ra. One. Tripathi believed that this would work as the audience that visits theatres is the very(prenominal) that reads my books.Three other(a) trailers were released on YouTube. In 2013, a medicine album called Vayuputras, an legitimate soundtrack based on The Oath of the Vayuputras, the closing book of the Shiva Trilogy, was released. The album had songs by artists like Sonu Nigam, Taufiq Qureshi, Palash Sen, Bickram Ghosh amongst others operative on this. This was the first time ever that an original soundtrack has been make for a book series. It was not unspoilt his writing skills but the marketing skills & techniques which made him a successful person.