Marketing a Product Research Paper Example | Topics and Well Written Essays - 500 words

Marketing a Product - Research Paper Example Below is a logo of Nike where all Nike’s products bear this logo. As a product, all shoes manufactured by Nike bears its logo. The logo distinguishes Nike from other companies’ products. The logo is attractive to the clients and stands out as the best athletics wear (Lamb, Hair & McDaniel 2008). In some cases, the client feels proud when wearing the shoes since it instills self confidence. As such, Nikes products cannot be compared with other rival companies such as Puma. Also, place stands out as part of the 4p’s of marketing. Nike products are made in Nike town. This is one company where every single detail reads Nike. On the other hand, Nike shoes are distributed by Nike stores as independent distributors who are located in different countries globally (Teece, 2010). In this case, the creation of different places to sell their products makes it easy for many people to access these shoes. Thus, there is a possibility of clients getting a Nike shoe across the globe. The price is also part of the 4 p’s. Given that Nike is an already trusted and established product, their shoes can sell at the highest dollar. As a result, Nike uses cost-based pricing. Also, Nike shoes price is competitive in nature to outshine their rivals in the sportswear (Lamb, Hair & McDaniel 2008). The pricing is a premium segment based and targets customers while pricing utilizes vertical integration such that at the lowest level there are more operations compared to upper level. Promotion is also outlined as an essential part of the 4 p’s of marketing. Nike has excelled in its promotions and their print promotions are simple but they give a very powerful message. For example, Nike can use an athlete to advertise a new brand of shoes. Also, Nike sometimes sponsors sporting event with the aim of promoting its products (Teece, 2010). Another